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We enhance individual and organizational performance through the application of Personality Theories.

Using Type in Selling


Sales is all about building customer relationships.  Applying type to sales interaction will let you do the following:
  • Understand how customers are different
  • Hear the customers' needs
  • Talk their "language"
  • Build the necessary relationship for action
  • Make referrals to support customers in other ways
  • Pick up ideas for new products or markets

The book will assess your selling process and more!

Next Workshop

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Aug 3, 2016

Engaging Introverted Sensing

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Led By
Robert McAlpine, M.A. (ISTJ) Read Bio


"I knew very little about personality type prior to this course... At first it seemed overwhelming, but as the class continued, the instructor Bob McAlpine, made it all make sense. He is wonderful at what he does and this class is well worth the investment. I am looking forward to using type instruments to better understand people and assist them in communicating with others, either on a professional level or in a group setting. It appears to be a wonderful instrument with so many possibilities."

Kevin Kilday